soapoperanetwork.com
RATINGS: ‘DAYS’ Up More than 30% in Key Demos; Soap on the Rise Year-to-Year
According to NBC, "Days of our Lives" is up by more than 30% year-to-year in the key sales demos of Women 18-49 (+30%), Women 25-54 (+34%) and Women 18-34 (+42%). The soap is also up 14% year-to-year in total viewers with the soap averaging 2.7 million viewers last week compared to 2.3 million during the same week last year. For the just completed second quarter, "DAYS" ranked 5th among ABC, CBS and NBC in the women 18-49 demo (1.0 ratings, 7 share) and tied for 4th place in women 18-34 (0.7 rating).
Errol Lewis