OWN Ratings Revealed: Are ‘AMC’ and ‘OLTL’ Soaring or Falling Flat?

OWN: Oprah Winfrey Network
OWN: Network
The OnLine Network/OWN
The OnLine Network/OWN

Soap fans were thrilled when Oprah Winfrey’s network, OWN: Oprah Winfrey Network, announced that it would be airing a summer soap opera fling in which the first 40 episodes of the online soaps “” and “” would broadcast over a 10 week period. And with the possibility of the network picking up both shows permanently if the ratings are high, a lot is on the line when it comes to those numbers! So just how did the sudsers perform?

TV Media Insights just released the ratings for the first week, so you can see for yourself!

Asterisk (*) indicates new episode to OWN


* Mon July 15 12:30PM 0.1 HH, 144,000 total viewers
* Mon July 15 12:30PM 0.0 HH, 154,000 total viewers
* Mon July 15 1:00PM 0.1 HH, 152,000 total viewers
Mon July 15 1:30PM 0.1 HH, 129,000 total viewers

Tue July 16 12:00PM 0.1 HH, 101,000 total viewers
Tue July 16 12:30PM 0.0 HH, 38,000 total viewers
* Tue July 16 1:00PM 0.1 HH, 84,000 total viewers
Tue July 16 1:30PM 0.1 HH, 61,000 total viewers

Wed July 17 12:00PM 0.1 HH, 66,000 total viewers
Wed July 17 12:30PM 0.0 HH, 24,000 total viewers
* Wed July 17 1:00PM 0.1 HH, 73,000 total viewers
Wed July 17 1:30PM 0.0 HH, 40,000 total viewers

Thu July 18 12:00PM 0.1 HH, 52,000 total viewers
Thu July 18 12:30PM 0.0 HH, 46,000 total viewers
* Thu July 18 1:00PM 0.1 HH, 138,000 total viewers
Thu July 18 1:30PM 0.1 HH, 62,000 total viewers

Fri July 19 12:00PM 0.1 HH, 78,000 total viewers
Fri July 19 12:30PM 0.0 HH, 54,000 total viewers
Fri July 19 1:00PM 0.1 HH, 105,000 total viewers
Fri July 19 1:30PM 0.1 HH, 106,000 total viewers


* Mon July 15 2:00PM 0.1 HH, 123,000 total viewers
* Mon July 15 2:30PM 0.1 HH, 102,000 total viewers
* Mon July 15 3:00PM 0.1 HH, 103,000 total viewers
Mon July 15 3:30PM 0.1 HH, 66,000 total viewers

Tue July 16 2:00PM 0.1 HH, 55,000 total viewers
Tue July 16 2:30PM 0.1 HH, 54,000 total viewers
* Tue July 16 3:00PM 0.1 HH, 66,000 total viewers
Tue July 16 3:30PM 0.0 HH, 38,000 total viewers

Wed July 17 2:00PM 0.0 HH, 18,000 total viewers
Wed July 17 2:30PM 0.0 HH, 47,000 total viewers
* Wed July 17 3:00PM 0.1 HH, 136,000 total viewers
Wed July 17 3:30PM 0.1 HH, 109,000 total viewers

Thu July 18 2:00PM 0.0 HH, 32,000 total viewers
Thu July 18 2:30PM 0.0 HH, 26,000 total viewers
* Thu July 18 3:00PM 0.1 HH, 150,000 total viewers
Thu July 18 3:30PM 0.0 HH, 44,000 total viewers

Fri July 19 2:00PM 0.0 HH, 50,000 total viewers
Fri July 19 2:30PM 0.0 HH, 25,000 total viewers
Fri July 19 3:00PM 0.1 HH, 93,000 total viewers
Fri July 19 3:30PM 0.1 HH, 118,000 total viewers

Comparative data from previous weeks on OWN
July 8-12, 2013 12-2 PM: 84,800 viewers
July 8-12, 2013 3-4 PM: 145,200 viewers

June 25-29, 2013 12-2 PM (includes movie on June 27 12-2:30 PM): 106,800 viewers
June 25-29, 2013 3-4 PM (includes program on June 29 2:30-3:30 PM: 113,200 viewers

HH: Household rating. A 1.0 household rating is equivalent to 1 percent of all U.S. T.V. households.
All Times Eastern & Pacific
Source: Nielsen Media Research

  • GH FAN

    I think it’s Ironic that you ask people not to copy and paste ratings, but you did just that :/ hmm practice what you preach,

  • Alexa

    This is probably not a good sign for OWN to keep airing these soaps.
    If they had initially aired here the numbers probably would have been higher. The majority of viewers have already seem the episodes on Hulu and ITunes.
    Hopefully PP doesn’t see this as a bad sign. Besides not all viewers have cable, should have tried to sell to the local stations. I will keep watching on Hulu, it’s anytime , that’s how it was advertised

  • Martha

    If some people at the “Soap Opera Network” only were so eager to monitor the “success” of those replacement shows ABC and CBS put on after killing our soaps…

    instead of just copying and pasting their marketing spins (“press releases”)…

    Of course, they are not, because the numbers are terrible, especially in the women 18-49 demographic…

    The numbers of AMC and OLTL on OWN cannot be judged after only one week. And they are certainly no indication whatsoever of the ratings these soaps would get if they were returned to their rightful places on one of the three major networks.

    The terrible ratings of the replacement shows in sharp contrast to the yearslong success of our soaps speak for themselves.

    And the fact that a start-up company succeeded in bringing AMC and OLTL – and hundreds of thousands of fans – back to an internet-only platform without any help of a major network speaks for itself, too.

    ABC and CBS were dead wrong when they tried to declare the soaps genre dead. If anything’s dead, it’s their cheap anti-soaps agenda.

  • righton

    I would argue that these numbers are not so bad for several reasons: 1) obviously, most viewers tuned in via Hulu or i-tunes already, 2) OWN is obviously a cable network that is not yet offered to all those with basic cable programming, and 3) cable ratings, especially during the daytime hours, are generally lower across the board compared to network television ratings.

  • janewagon

    I don’t know about anyone else but I attempted to watch these shows on OWN even though I had already seen them on HULU. The problem is that, since I don’t have an HD TV, the picture was in letterbox and it looked like something that aired 30 years ago as the color and clarity were horrible. Maybe PP should try airing new episodes and see if people will watch original airings on this channel.

  • kevingm

    Apparently, they are falling flat.

  • Fox

    I would only point out that it’s numbers like these (0.0) that SOAPnet used to justify the cancellation of Another World reruns. But that said, you’d have to know what the numbers for other daytime shows on OWN are pulling in comparison to these, and then, whether or not viewers who are watching AMC and OLTL are also sticking around to watch the other OWN shows that air before, in-between, and after these two shows. Audience retention and “average hours per viewer” are even more important to cable channels. And since they’re not all-purpose channels (like the broadcast), cablers try to build a niche in the marketplace and get people to sit on their channel for hours at a time. If these two shows help accomplish that, then they’ll probably continue.

    • Deb

      I would like to add that One Life to Live and All My Children have not been available through my cable provider. I get OWN but the shows have NOT been broadcast in Canada.

      • Fox

        OWN Canada is completely separate and handles its own programming and licensing deals.

  • EmB

    July 30: I just now discovered OLTL is airing on OWN. I had no idea – and would have been tuning in sooner. I only found it while flipping through the on-screen guide – – and initially thought OWN was broadcasting old, pre-cancellation episodes. I tuned in for nostalgic reasons, but soon realized the story line was new.
    HOW MUCH HAS THIS BEEN ADVERTISED? HOW MUCH CROSS-CHANNEL ADVERTISING has there been? WE HAVE THE TV ON A LOT – a variety of channels, but rarely (until this!) have watched the OWN network. I would have tuned in from Day 1 to see OLTL had I known.
    Point is: PLEASE continue airing these shows, but make certain others like me know about it. I watched the first couple of weeks on HULU, but I don’t live at the computer and it is more difficult to watch online while doing dishes, etc. Also, as kids got out of school for the summer, just didn’t have time to be AT the computer. For me, on t.v. is just more convenient and I WILL BE WATCHING OLTL and OWN! Watching first for the soaps, but also because I now feel some loyalty to the network for taking this chance. Please continue!