John Paschal/JPI Studios
John Paschal/JPI Studios

via Press Release

ALL CBS DAYTIME SHOWS FINISH THE SEASON WITH YEAR-TO-YEAR GROWTH IN VIEWERS

Daytime Lineup Also Posts May Sweep Increases in Viewers and Key Demos

, , LET’S MAKE A DEAL, and all finished the 2012-2013 season and May sweep with year-to-year growth in viewers.

 Compared to last season in viewers, LET’S MAKE A DEAL 1 was up +14% (2.69m from 2.36m), LET’S MAKE A DEAL 2 was up +13% (3.11m from 2.76m), THE PRICE IS RIGHT 1 was up +5% (4.48m from 4.27m), THE PRICE IS RIGHT 2 was also up +5% (5.33m from 5.08m), THE BOLD AND THE BEAUTIFUL posted an +8% gain (3.51m from 3.25m), THE YOUNG AND THE RESTLESS was up +0.5% (4.82m from 4.80m) while THE TALK posted growth of +10% (2.40m from 2.18m), according to Nielsen most current ratings.

Among key women demographics for the season, LET’S MAKE A DEAL 1 & 2 were up in both women 25-54 (+13%, +25% respectively) and women 18-49 (+17%, +14% respectively), THE PRICE IS RIGHT 2 gained +8% in women 25-55 while THE BOLD AND THE BEAUTIFUL was up +7% in women 25-54.

In the May sweep according to Nielsen live plus day ratings, CBS’s daytime lineup posted increases in viewers and/or key women demographics.

Viewers W25-54  W18-49

LMAD 1 May 2013   2.70m  0.9/6   0.6/5

LMAD 1 May 2012   2.31m  0.7/5   0.5/4

+17%  +29%   +20%

 

LMAD 2 May 2013   3.11m  1.0/7   0.7/6

LMAD 2 May 2012   2.64m  0.7/5   0.6/4

+18%  +43%   +17%

 

TPIR 1 May 2013   4.38m  1.2/8   0.9/6

TPIR 1 May 2012   4.03m  1.1/7   0.7/5

+9%  +9%   +29%

 

TPIR 2 May 2013   5.11m  1.4/9   1.0/7

TPIR 2 May 2012   4.81m  1.2/8   0.9/6

+6%  +17%   +11%

 

B&B May 2013   3.28m  1.5/9   1.1/7

B&B May 2012   3.07m  1.4/9   1.1/7

+7%  +7%   nc

 

THE TALK May 2013  2.36m  1.0/6   0.7/4

THE TALK May 2012  2.27m  1.0/6   0/7/5

+4%  nc   nc

 

Y&R May 2013   4.38m     1.3/9

Y&R May 2012   4.30m    1.3/9

+2%     nc

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WHAT DO YOU THINK? Comment Below...
  • http://www.facebook.com/people/Vanessa-Christine/100000915066177 Vanessa Christine

    Congrats to Y&R!

  • lanegirl

    Love that Gorgeous snap of Christel Khalil and Daniel Goddard, Y&R’s LANE (Lily and Cane Ashby)! Would love for the show to be BALANCED in screen time so we could see this beautiful, sexy couple as much as TIIC air Villy, Chelsea, Dylan et al 5 days a week.