John Paschal/JPI Studios

John Paschal/JPI Studios

via Press Release

ALL CBS DAYTIME SHOWS FINISH THE SEASON WITH YEAR-TO-YEAR GROWTH IN VIEWERS

Daytime Lineup Also Posts May Sweep Increases in Viewers and Key Demos

THE YOUNG AND THE RESTLESS, THE BOLD AND THE BEAUTIFUL, LET’S MAKE A DEAL, THE PRICE IS RIGHT and THE TALK all finished the 2012-2013 season and May sweep with year-to-year growth in viewers.

 Compared to last season in viewers, LET’S MAKE A DEAL 1 was up +14% (2.69m from 2.36m), LET’S MAKE A DEAL 2 was up +13% (3.11m from 2.76m), THE PRICE IS RIGHT 1 was up +5% (4.48m from 4.27m), THE PRICE IS RIGHT 2 was also up +5% (5.33m from 5.08m), THE BOLD AND THE BEAUTIFUL posted an +8% gain (3.51m from 3.25m), THE YOUNG AND THE RESTLESS was up +0.5% (4.82m from 4.80m) while THE TALK posted growth of +10% (2.40m from 2.18m), according to Nielsen most current ratings.

Among key women demographics for the season, LET’S MAKE A DEAL 1 & 2 were up in both women 25-54 (+13%, +25% respectively) and women 18-49 (+17%, +14% respectively), THE PRICE IS RIGHT 2 gained +8% in women 25-55 while THE BOLD AND THE BEAUTIFUL was up +7% in women 25-54.

In the May sweep according to Nielsen live plus day ratings, CBS’s daytime lineup posted increases in viewers and/or key women demographics.

Viewers W25-54  W18-49

LMAD 1 May 2013   2.70m  0.9/6   0.6/5

LMAD 1 May 2012   2.31m  0.7/5   0.5/4

+17%  +29%   +20%

 

LMAD 2 May 2013   3.11m  1.0/7   0.7/6

LMAD 2 May 2012   2.64m  0.7/5   0.6/4

+18%  +43%   +17%

 

TPIR 1 May 2013   4.38m  1.2/8   0.9/6

TPIR 1 May 2012   4.03m  1.1/7   0.7/5

+9%  +9%   +29%

 

TPIR 2 May 2013   5.11m  1.4/9   1.0/7

TPIR 2 May 2012   4.81m  1.2/8   0.9/6

+6%  +17%   +11%

 

B&B May 2013   3.28m  1.5/9   1.1/7

B&B May 2012   3.07m  1.4/9   1.1/7

+7%  +7%   nc

 

THE TALK May 2013  2.36m  1.0/6   0.7/4

THE TALK May 2012  2.27m  1.0/6   0/7/5

+4%  nc   nc

 

Y&R May 2013   4.38m     1.3/9

Y&R May 2012   4.30m    1.3/9

+2%     nc

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