‘Days of our Lives’ Hits A High Note; Draws Largest Audience In Over Two Years - Soap Opera Network
News

Chris Haston/NBC

Chris Haston/NBC

NBC’s only daytime drama, “,” has started the summer off with a bang: For the week of May 27 through May 31, the sudser was able to draw in its biggest women 18-49 viewership in 18 months and its largest overall audience in more than two years!

via Press Release

‘DAYS OF OUR LIVES’ DELIVERS ITS BIGGEST WOMEN 18-49 VIEWERSHIP IN 18 MONTHS AND ITS LARGEST OVERALL AUDIENCE IN MORE THAN TWO YEARS

UNIVERSAL CITY, Calif. – June 6, 2013 – “Days of our Lives” has attracted its biggest women 18-49 audience in 18 months and generated its top total-viewer result in more than two years, according to “live plus same day” viewing figures for the week of May 27-31 from Nielsen Media Research.

For the week, “Days of our Lives” averaged a 1.0 rating, 7 share among women 18-49 and a 0.6 rating among women 18-34, tying it for #4 among network daytime series in the women 18-49 demographic and tying it for #3 in the women 18-34 race. Note that Monday results are excluded from the week’s averages due to the Memorial Day holiday.

“Days” generated its biggest women 18-49 audience (645,000) in the last 18 months (since the week of November 21-25, 2011, 703,000). In total viewers, “Days'” 2.827 million persons last week was the show’s biggest overall audience in more than two years (since the week of January 31-February 4, 2011, 3.030 million).

For the week versus the same week last year, “Days of our Lives” was up 21% in the women 18-34 race (193,000 vs. 160,000), up 28% in the women 18-49 demographic (645,000 vs. 504,000), up 34% in the women 25-54 race (824,000 vs. 616,000) and up 18% in total viewers (2.8 million vs. 2.4 million).

For the second quarter to date, “Days of our Lives” is up 6% in the women 18-49 category (644,000 vs. 609,000), up 10% in the women 25-54 demo (822,000 vs. 745,000) and up 5% in total viewers (2.6 million vs. 2.5 million).Season to date, “Days of our Lives” is tied for #4 in the women 18-49 category and tied for #3 in the women 18-34 demo.

Season to date, “Days” is up 3% in total viewers (2.7 million vs. 2.6 million).

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

Topics Discussed
WHAT DO YOU THINK? Comment Below...
  • Judy

    Did you ever think bringing Greg Vaughan on attracted a lot of viewers including me. Thanks for Father Eric

    • lulu

      i like Vaughan as Eric Brady but he was not even on this week ! lol

      • Judy

        Guess nobody had to confess SINS!! LOL

        • lulu

          Well actually i was wrong, i forgot for a minute but he was on almost ALL the week; he had a secondary role in all this Kristen/John/Brady fallout so maybe you are right it is thanks to him these ratings..lol.

    • Harlee

      I loving GV & AZ together, loving the Thornbird inspired setup…I know I’m a minority, but I’m still liking this story & the slow burn of the story…it has so many possibilities from fallout for story that will pull all kinds of characters into the mix, Sami, Marlena, Roman, Caroline, EJ, Vargas.

  • alistaircrane

    Ugh! NOW how are we going to get rid of those hacks Tomlin and Whitesell? I refuse to watch Days again until Carrie, Austin, Jack, Billie and Patch return.

    • Sedgrick

      Well you dont have to watch cause as you can see the ratings are going way up than they were last year and the storylines are amazing so as you can see from the ratings we dont really need you.

      • alistaircrane

        But you’re not really watching Days of Our Lives anymore. This current Days is a facsimile of a once-briliant show. Days was great from 1993-97 and again from 2003-06. Sadly, the show went downhill when Hogan Sheffer came on board and it STILL hasn’t recovered. Then these hacks Tomsell came back and got rid of my favourite supercouples and characters. As much as I love John, Marlena, and Kristen, even they are not enough to get me to watch a show featuring characters as awful as Daniel, Rafe, Gabi, Nick, Chad, and Abby.

    • kevingm

      The only character of those mentioned that I would be interested in seeing return would be Steve/Patch. Put him in a romantic storyline with Kristian Alfonso (Hope) and watch Kayla and the rest of the Brady family squirm!!! Hope needs someone exciting in her life now that Bo is gone and her and Steve have always had a deep friendship…maybe now it could lead to something more!!! A possible quadrangle, maybe, between Hope/Steve/Rafe/Kayla???? Whatever, just give Kristian Alfonso a frontburner storyline!…and if they are going to bring back characters…start with Anna DiMera (Leann Hunley)!!! She was awesome and fun!!!

      • alistaircrane

        Jack needs to come back and get Jennifer away from Daniel. Kate needs a daughter in town, so bring back Billie. A Billie/Jack/Jenn triangle would be awesome.
        Carrie and Austin are my favourite Days supercouple of all time! I want to know the name/sex of their baby. They also deserve to come back and have a HAPPY storyline after MarDar tried to eviscerate their marriage and love story.

        Anna should only come back if she’s going to interact with Carrie. I would love it if Carrie and Marlena teamed up against Sami and Anna, since Marlena is more of a mother to Carrie than Anna ever was.

  • kevingm

    Good for DAYS!!! This show is on fire!!! Two major storylines are causing the surge in ratings! The Kristen/Brady/John/Marlena story is heating things up in Salem! Eileen Davidson (Kristen) has burned up the screen with Eric Martsolf (Brady) for months now. They are the hottest couple in daytime! The character of Kristen is even making the John and Marlena relationship interesting again. I hope the writers keep Eileen Davidson front and center for a long time! Her portrayal of Kristen has added the much needed excitement that a sexy villainess brings to a show! I also love her confrontations with Marlena! They are the new Krystle and Alexis of daytime!!!

    The other ratings winner is the Will/Sonny/Nick/Gabi storyline. Chandler Massey (Will) and Freddie Jones (Sonny) have done an excellent job at portraying two gay male characters on daytime tv…the most mature, realistic couple, I might add…and we are talking young actors, here. Hats off to the writers for the maturity shown in their characters, also.

    If DAYS keeps Eileen Davidson, Deidre Hall, Eric Martsolf, Chandler Massey and Freddie Jones front and center, they will continue to see their ratings rise! Keep up the awesome work, DAYS!!!

    • lulu

      Days did a great job in the fallout and climax of these stories above all here the characters well they have to be somewhat interesting, entertaining but the story is where is the success imo, For example John was somewhat destroyed in this Kristen story in order to move the plot while Kristen had all the meaty and subtext scenes..not really fair although it made for some great scenes and a well done fallout..but ALL characters were not really favored to say the least (and i am not even a John or John/Marlena fan but fair is fair..)
      As for Will and Sonny, they are too squeaky clean the story worked because of the antagonists like Nick and Sami who drove the story hands down.

      • kevingm

        I agree on two points. Maybe John didn’t get the majority of the best material in the story, but here’s my beef. Drake Hogestyn (John) REALLY needs to cut the overly brooding, somewhat cocky acting style that he’s been exhibiting throughout this story. I know John is purposely being cold and detached from Marlena, but at this point, Comatose Rafe has more range and personality. I say bring a sexy, lighthearted, new man on the scene to rock Marlena’s world! She needs to cut loose and have some fun after what she’s been through!

        Also, I agree 100% that Blake Berris (Nick), Camila Banus (Gabi) and Alison Sweeney (Sami) have done terrific jobs throughout their storyline. I’ve even grown to like Nick and Gabi…who I despised at the beginning of this story!…but I still think Will and Sonny are awesome!!!

        • alistaircrane

          John and Marlena are a supercouple. They are soulmates. Even suggesting the idea of bringing on a new man for Marlena is ludicrous and offensive.

          • kevingm

            Super in the 80s…not so much, now.

          • alistaircrane

            Once you’re a supercouple, you’re ALWAYS a supercouple. They still have it. That’s why they are Days’ only remaining supercouple. RIP Bo/Hope, Jack/Jenn, Patch/Kayla, etc.
            And frankly, John and Marlena are the ONLY reason to watch Days of Our Lives these days. All the other characters, especially the new ones, are repulsive, and the stories aren’t good. There’s no plot. There’s no entertainment factor anymore.

          • alistaircrane

            As much as I love John, Marlena and Kristen, I won’t watch them under Tomsell’s poison pen. They need a writer who will write the show the way it was in the 90s and to bring back my favourite couples. Also, Eileen Davidson needs to play Susan again, not Kristen. Susan is her best role.

  • Harlee

    DOOL has been pure fire the last month. Days had the best May sweeps hands down of any soap by long mile….this is how you write a sweeps month material! Listen up other soaps. Everything mentioned about Kristen saga is spot on, ED knows how to drive story! Will saga wGabyNick (awesome actor) Sonny most excellent. I too love GV & AZ story, I have loved this slow but entertaining Thornbirds saga add some Vargas…major HOT! Sami & Kate, I like KateRafe, it’s all good!

    • lulu

      Euh to me Eric and Nicole story is boring, let’s hope Brady and Kristen being involved in it will make it somewhat interesting right now it is NOT imho.

      • kevingm

        I can understand why the Father Eric/Nicole relationship may be moving too slow for some fans but I’m glad the writers are taking their time with it. It will definitely be a huge payoff when Father Eric finally gives in to Nicole and takes her on his desk in the rectory! lol. In my opinion, the two of them having sex too soon would ruin the whole buildup of the story and then what? Good things come to those who wait!!!

        • Harlee

          That’s exactly how I feel Kevingm….if the writers would move to fast and it would ruined the whole story…it’s a slow moving story but AZ & GV has it going on…once they do the nasty and Eric leaves the priesthood Nicole again will be a the town piranha which means Sami vs Nicole! Bring it on it’s a fun time!

          • lulu

            piranha or pariah ? lol because piranha she already is..and a pariah well she is clearly not when everybody and their folks whitewash ALL her deeds..

          • Harlee

            No Nicole would become the town piranha…LOL!

      • Harlee

        You might not like it but I have enjoyed the story we will just chalk it of having different taste.

        • lulu

          yep to each its own to say the least..

    • kevingm

      Yes, Blake Berris was awesome during Nick’s confession about his prison stint and giving up his rights to the baby. Camila Banus (Gabi) was great, also! Can’t wait to see Father Eric give it to Nicole. The slow buildup between these two will make their first love scene explosive! Loving DAYS!!!!