In mid-April, Amazon Studios launched the 2013 "Watch the Shows. Call the Shots." campaign in which viewers get to decide which pilot got picked up to series based on feedback and total views. This method differs from the traditional method in which executives at television networks such as ABC, CBS, NBC, FOX, The CW, etc., order a project, decide which gets a pilot order, and then from the available crop decide which of those pilots gets picked up to series.