CBS Daytime Increases Audience Year to Year with Dominant Showings for 'Y&R' and 'B&B'

CBS Daytime Increases Audience Year to Year with Dominant Showings for ‘Y&R’ and ‘B&B’

For the week of April 1-5, 2013, CBS' Daytime lineup consisting of "The Young and the Restless," "The Bold and the Beautiful," "Let's Make a Deal," "The Price is Right" and "The Talk" increased its total viewing audience year to year and in most key adult demographics.

CBS Daytime Increases Audience Year to Year with Dominant Showings for ‘Y&R’ and ‘B&B’

For the week of April 1-5, 2013, CBS’ Daytime lineup consisting of “The Young and the Restless,” “The Bold and the Beautiful,” “Let’s Make a Deal,” “The Price is Right” and “The Talk” increased its total viewing audience year to year and in most key adult demographics.

via Press Release

CBS DAYTIME MAKES BIG GAINS IN YEAR-TO-YEAR RATINGS

Every Program Posts Impressive Viewer Gains

CBS Daytime’s entire lineup – LET’S MAKE A DEAL, THE PRICE IS RIGHT, THE YOUNG AND THE RESTLESS, THE BOLD AND THE BEAUTIFUL and THE TALK – posted impressive gains versus the same week last year, with almost every show posting double-digit year-to-year percentage increases in viewers, women 25-54 and women 18-49, according to Nielsen live plus same day ratings for the week ending April 7.

2+ W25-54 W18-49

Let’s Make a Deal 1 wk of 4/1/13 2.80m 0.9/05 0.7/05

Let’s Make a Deal 1 wk of 4/2/12 2.28m 0.7/05 0.5/04

+23% +29% +40%

Let’s Make a Deal 2 wk of 4/1/13 3.27m 1.0/06 0.8/06

Let’s Make a Deal 2 wk of 4/2/12 2.73m 0.8/05 0.6/04

+20% +25% +33%

The Price is Right 1 wk of 4/1/13 4.47m 1.3/08 0.9/06

The Price is Right 1 wk of 4/2/12 4.02m 1.1/07 0.8/05

+11% +18% +13%

The Price is Right 2 wk of 4/1/13 5.35m 1.5/09 1.1/07

The Price is Right 2 wk of 4/2/12 4.80m 1.2/08 0.8/06

+12% +25% +38%

Young & the Restless wk of 4/1/13 4.67m 2.0/12 1.4/09

Young & the Restless wk of 4/2/12 3.96m 1.7/11 1.2/08

+18% +18% +17%

Bold & the Beautiful wk of 4/1/13 3.31m 1.5/09 1.1/07

Bold & the Beautiful wk of 4/2/12 2.81m 1.3/08 1.0/06

+18% +15% +10%

The Talk wk of 4/1/13 2.43m 1.0/06 0.6/04

The Talk wk of 4/2/12 2.04m 0.9/06 0.6/04

+19% +11% n.c.

CBS Daytime has been #1 in the daypart for 26 consecutive years, featuring a lineup that is a balance of dramas, game shows and talk. The network’s daytime lineup includes television’s #1 daytime program and longest-running game show, THE PRICE IS RIGHT; the #1 daytime drama, THE YOUNG AND THE RESTLESS; network television’s fastest-growing daytime talk show, THE TALK; as well as THE BOLD AND THE BEAUTIFUL and LET’S MAKE A DEAL.