Just before we post the dailies, which will provide a clearer picture of “One Life to Live‘s” final week on television, ABC has revealed that the 43-year old soap ended its run as daytime’s 5th most watched program in total viewers (3,120,000), while ranking a strong second in Women 18-49 viewers (784,000) for the week of January 9-13, 2012. Only 94,000 Women 18-49 viewers separated “One Life to Live” from tying “The Young and the Restless” in that category. In Women 18-49 rating “OLTL” had a 1.2 compared to “Y&R’s” 1.4. The canceled ABC soap beat its former network and studio sibling “The View” in all key ratings categories except total viewers.
Compared to the same week last year (January 10-14, 2011) “One Life to Live” gained 439,000 total viewers (3,120,000 vs 2,681,000 viewers) and was up .2 in Women 18-49 rating (1.2 vs 1.0). In Women 18-49 viewers, the soap was up 149,000 (784,000 vs 635,000).
Check back later for a more detailed ratings breakdown from Soap Opera Network.
ABC is Daytime’s #1 Network Across All Target Women Demographics
Friday’s “The Chew” – Featuring Actress Lana Parrilla of ABC’s “Once Upon a Time” – Ranks as the Show’s #1 Telecast Ever in Total Viewers, Women
18-49 and Women 25-54, and its #2 Telecast To Date in Women 18-34
“The Chew” Delivers it Most-Watched Week on Record in Women 18-49,
and its 2nd-Most-Watched Week Ever in Total Viewers
* ABC ranked as Daytime’s #1 network in Women 18-34 (0.6 rating/188,000 – tie), Women 18-49 (1.0 rating/661,000 – tie) and Women 25-54 (1.4 rating/848,000).
* This week ranked as “The Chew’s” most-watched week to date in Women 18-49 (526,000), its 2nd-most-watched week in Total Viewers (2.560 million) and 3rd-most-watched week in Women 25-54 (676,000).
* Friday’s “The Chew,” featuring actress Lana Parrilla of ABC’s “Once Upon a Time,” became the series’ #1 telecast to date in Total Viewers (2.774 million), Women 18-49 (617,000) and Women 25-54 (784,000), and its #2 telecast on record in Women 18-34 (232,000).
Following are the Daytime Lineup averages, plus Top 5 Programs Ranks in Women 18-49 (sorted by) and Women 25-54:
Follow Us on Twitter
TopicsAlerts Alison Sweeney All My Children As The World Turns Billy Miller Days of our Lives Eileen Davidson Eric Braeden Erika Slezak Frank Valentini General Hospital Guiding Light Hulu Hulu Plus iTunes James Scott Jeanne Cooper Joshua Morrow Kassie DePaiva Katherine Kelly Lang Kristen Alderson Melissa Claire Egan Melody Thomas Scott Michael Muhney Michelle Stafford One Life to Live Peter Bergman PreVUE Prospect Park ratings Roger Howarth Ron Carlivati Soap Opera Ratings Steve Burton Susan Lucci The 41st Annual Daytime Emmy Awards The Bold and the Beautiful The Chew The OnLine Network The Price is Right The Talk The View The Young and the Restless TOLN Twitter