THE NUMBERS

via Press Release

‘DAYS OF OUR LIVES’ TIES FOR #1 IN THE VALUABLE WOMEN 18-34 DEMO FOR BOTH THE WEEK OF OCT. 3-7 AND THE SEASON TO DATE

IN THE KEY DEMO OF WOMEN 18-49, ‘DAYS’ RANKS #3 FOR THE WEEK, MATCHING ITS TOP RATING IN 16 WEEKS

VERSUS THE SAME WEEK LAST YEAR, ‘DAYS’ IS UP 5 PERCENT IN TOTAL VIEWERS

UNIVERSAL CITY, Calif. – October 14, 2011 – For the week of October 3-7, “Days of our Lives” (1.0 rating, 7 share among women 18-49, 0.6/4 among women 18-34) ranked #3 among network daytime series in the women 18-49 demographic and tied for #1 in the women 18-34 race. Versus the same week last year, “Days” was up 5 percent in total viewers (2.5 million up from 2.3 million).

“Days” matched its highest women 18-49 rating in 16 weeks (since the week of June 13-17).

Season to date, “Days” is tied for #3 in the women 18-49 category and tied for #1 in the women 18-34 demo. So far this season, “Days” is up in total viewers by 2 percent versus last season (2.512 million vs. 2.454 million).

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”