Thursday, June 4, 2009 7:59 PM ET | By Xavier Toups


(SoapOperaNetwork.com) — Despite airing original episodes of its daytime drama lineup on Memorial Day (Monday, May 29), CBS’ “As The World Turns,” “Guiding Light” and “The Young and the Restless” were the only soaps to increase their total viewing audience during the week of May 25-29, 2009. “The Bold and the Beautiful” lost a mere 3,000 viewers week-to-week. “The Young and the Restless” remains daytime’s number one drama series with a gain of 120,000 viewers week-to-week and 48,000 viewers year-to-year. The drama is also up in Women 18-49.

ABC’s lineup of “All My Children,” “General Hospital” and “One Life to Live” are down collectively by 342,000 viewers week-to-week and 912,000 viewers year-to-year. “GH” lost a hefty 330,000 viewers from the same week last year.

NBC’s “Days of our Lives” gained 136,000 viewers week-to-week and lost a mere 4,000 viewers year-to-year.

What follows are the ratings results for the week of May 25-29, 2009:

Total Viewers

1. Y&R 4,994,000 (+120,000/+48,000)
2. B&B 3,366,000 (-3,000/-341,000)
3. DAYS 2,663,000 (+136,000/-4,000)
4. ATWT 2,480,000 (+86,000/-126,000)
5. GH 2,454,000 (-96,000/-330,000)
6. AMC 2,430,000 (-88,000/-283,000)
7. OLTL 2,402,000 (-158,000/-299,000)
8. GL 2,022,000 (+71,000/-271,000)

Households

1. Y&R 3.6/12 (+.1/same)
2. B&B 2.4/8 (-.1/-.3) <——- ties low rating
3. DAYS 2.0/7 (+.1/same)
4. ATWT 1.9/6 (+.1/same)
4. AMC 1.9/6 (same/-.2)
4. GH 1.9/6 (-.1/-.3)
7. OLTL 1.8/6 (-.1/-.3) <—— ties low rating
8. GL 1.5/5 (same/-.1)

Women 18-49 Viewers

1. Y&R 1,145,000 (+60,000/+47,000)
2. GH 834,000 (-71,000/-168,000)
3. DAYS 817,000 (+15,000/-92,000)
4. B&B 739,000 (+48,000/-98,000)
5. OLTL 736,000 (-112,000/-242,000)
6. AMC 718,000 (-75,000/-169,000)
7. ATWT 590,000 (+60,000/-78,000)
8. GL 478,000 (+44,000/-139,000)

Women 18-49 Rating

1. Y&R 1.7/11 (+.1/same)
2. GH 1.3/8 (-.1/-.2)
3. DAYS 1.2/8 (same/-.2)
4. B&B 1.1/7 (+.1/-.2)
4. AMC 1.1/7 (-.1/-.2)
4. OLTL 1.1/7 (-.2/-.4)
7. ATWT 0.9/5 (+.1/-.1)
8. GL 0.7/4 (same/-.2) <——– ties low rating

Girls 12-17 Viewers

1. GH 48,000 (-1,000/+17,000)
2. DAYS 45,000 (+3,000/+8,000)
3. OLTL 42,000 (+15,000/+12,000)
4. Y&R 32,000 (+14,000/+3,000)
5. AMC 31,000 (+23,000/-4,000)
6. GL 20,000 (+5,000/-14,000)
7. B&B 12,000 (-5,000/-16,000)
8. ATWT 9,000 (-8,000/-22,000)

Women 18-34 Rating

1. Y&R 1.0/7 (-.1/same)
2. GH 0.9/6 (-.1/-.1)
2. DAYS 0.9/6 (-.1/-.2)
4. AMC 0.8/5 (-.1/same)
4. OLTL 0.8/5 (-.1/-.2)
6. ATWT 0.6/4 (+.1/+.1)
6. B&B 0.6/4 (same/-.1)
8. GL 0.5/3 (+.1/+.1)

Men 18+ Viewers

1. Y&R 1,152,000 (+48,000/-46,000)
2. B&B 736,000 (+18,000/-95,000)
3. DAYS 520,000 (+50,000/+12,000)
4. ATWT 505,000 (+17,000/-24,000)
5. AMC 458,000 (-3,000/-13,000)
6. OLTL 415,000 (+4,000/+1,000)
7. GL 412,000 (+16,000/-55,000)
8. GH 362,000 (-24,000/-80,000)

————————————-

Day-To-Day Ratings – HH/Total Viewers

AMC
Monday: 1.2/1,473,000 (repeat – did not count)
Tuesday: 2.0/2,710,000
Wednesday: 1.9/2,333,000
Thursday: 1.8/2,297,000
Friday: 1.8/2,380,000

ATWT
Monday: 1.8/2,510,000
Tuesday: 1.9/2,597,000
Wednesday: 1.9/2,473,000
Thursday: 1.9/2,355,000
Friday: 1.9/2,466,000

B&B
Monday: 2.2/3,280,000
Tuesday: 2.6/3,626,000
Wednesday: 2.4/3,141,000
Thursday: 2.4/3,304,000
Friday: 2.6/3,479,000

DAYS
Monday: 1.7/2,329,000 (did not count)
Tuesday: 1.9/2,551,000
Wednesday: 2.1/2,785,000
Thursday: 2.0/2,806,000
Friday: 1.9/2,508,000

GH
Monday: 1.0/1,385,000 (repeat – did not count)
Tuesday: 2.0/2,627,000
Wednesday: 1.8/2,328,000
Thursday: 1.8/2,340,000
Friday: 1.9/2,521,000

GL
Monday: 1.4/1,988,000
Tuesday: 1.5/2,074,000
Wednesday: 1.6/2,090,000
Thursday: 1.6/2,093,000
Friday: 1.4/1,886,000

OLTL
Monday: 1.0/1,199,000 (repeat – did not count)
Tuesday: 2.0/2,656,000
Wednesday: 1.7/2,120,000
Thursday: 1.9/2,485,000
Friday: 1.8/2,348,000

Y&R
Monday: 3.4/5,004,000
Tuesday: 3.7/5,297,000
Wednesday: 3.7/4,970,000
Thursday: 3.5/4,838,000
Friday: 3.5/4,860,000


Discussion: Ratings: CBS On The Rise; ABC’s Great Fall


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