(SoapOperaNetwork.com) — ABC Daytime and SOAPnet have signed on as presenting sponsors of Stagecoach – California’s Country Music Festival taking place on Saturday, April 25 and Sunday, April 26 at the Empire Polo Club in Indio, California.
Actors Steve Burton (Jason Morgan, “General Hospital”), Bobbie Eakes (Krystal Martin, “All My Children”), and Bree Williamson (Jessica Brennan, “One Life to Live”) are set to appear as part of Weekend Festivities.
Stagecoach features artists from the country, bluegrass, folk, roots rock and alt-country genres performing in three distinct performance arenas. Now in its third year, Stagecoach also boasts such activities as a BBQ competition and expanded camping area with amenities exclusively available to campers. This year’s lineup of performers includes headliners Kenny Chesney, Brad Paisley, Reba McEntire, and Kid Rock.
“We know through research and our past experiences with country music events that country music is one of the popular music categories among our fan base, “said Adam Rockmore, Senior Vice President, ABC Daytime and SOAPnet Marketing. “The benefit of sponsoring this event is two-fold: we are able to super-serve our daytime fans and also gain exposure and credibility with a whole new audience, ultimately enabling us to grow our viewership.”
Stagecoach is part of the ABC Daytime and SOAPnet initiative, “Soap Nation Tour,” presenting stars of “All My Children,” ”General Hospital,” and “One Life to Live” to more fans in more cities on an ongoing basis. Previously, the best way to get in touch with your favorite stars was courtesy of the popular ABC/SOAPnet Super Soap Weekend, which ended its thirteen year run at Disney’s Hollywood Studios (previously Disney-MGM Studios) in 2008.
Joining Burton, Eakes and Williamson will be Melissa Claire Egan (Annie Lavery, “All My Children”), Brandon Barash (Johnny Zacchara, “General Hospital”), Rebecca Herbst (Elizabeth Webber, “General Hospital”), Kirsten Storms (Maxie Jones, “General Hospital”), Jason Thompson (Patrick Drake, “General Hospital”) and Laura Wright (Carly Jacks, “General Hospital”). The actors will introduce musical acts, interact with fans on the Mane Stage and hold autograph sessions and participate in giveaways from an ABC/SOAPnet branded RV and tent onsite. Talent appearances are subject to change.
To reserve tickets for a full weekend of entertainment and view a full artist lineup along with a complete breakdown of available ticketing and onsite camping/RV options, go to http://www.stagecoachfestival.com. Prices start at $299. A limited number of general admission tickets, camping and RV packages are available.
“All My Children” airs Weekdays on ABC. Weeknights on SOAPnet. Check local listings.
“General Hospital” airs Weekdays on ABC. Weeknights on SOAPnet. Check local listings.
“One Life to Live” airs Weekdays on ABC. Weeknights on SOAPnet. Check local listings.
Discussion: ABC Daytime and SOAPnet Present Stagecoach