December 2006 - Soap Opera Network

Monthly Archives: December 2006

ABC Wants an ‘Ugly’ America

Sunday, December 31, 2006 5:16 AM EDT
By Errol Lewis( -- The Disney/ABC Media Networks division of the Walt Disney Company wants America to be "Ugly" in 2007.Beginning today at 9:00 AM ET with a 10-hour ABC Family marathon, the Disney/ABC Media Networks have banded together in the cross promotion of the ABC Television Network hit one-hour comedy series, "Ugly Betty." The series stars America Ferrera as Betty Suarez and Eric Mabius as Daniel Meade. On January 1, New Year's Day, SOAPnet will join in the fun with it's own 10-hour marathon of "Betty" beginning at 10:00 AM, ET. The SOAPnet version is being billed as the "Betty Bowl.""Be Ugly '07," the Pro-Social campaign behind the media blitz is ABC's way of telling America to "Resolve to Be Real, Be Smart, Be Passionate, Be True To Yourself, Be Ugly Like 'Ugly Betty' in 2007."The "Ugly" campaign starts on-air during "Dick Clark's New Year's Rockin' Eve," as...

Soaps Get Coal for Christmas

Sunday, December 24, 2006 10:22 PM EDT
ABC, CBS, and NBC are not in the the mood to show you the fantasy of daytime drama on Christmas day. The networks have decided to ignore it's female demographic, and go after the men and children in the house courtesy of Christmas specials and sports, sports and more sports.